Albion Associates
Role: Copywriter, Brand Strategist, Storyboard Designer
I partnered with Albion Associates, a commercial photography studio known for high-profile brands and big-budget marketing campaigns, to create a rebranding promo video that would attract new talent and signal a modern, refreshed identity to prospective clients. The goal was to inspire viewers, elevate the studio’s public persona, and position Albion as the go-to partner for creative, lifestyle-focused campaigns.
I wrote the script, conceptualized the storyboard and shot list, provided on-set direction for the camera crew, and oversaw the editing process to ensure a polished final product. The narrative was crafted to resonate emotionally while showcasing Albion’s creative capabilities, modern aesthetic, and versatility in both photography and video production.
The campaign successfully attracted younger talent from nearby universities, drew interest from lifestyle brands that had not previously considered the studio, and generated increased inquiries for video production services, expanding Albion’s client base and talent pool simultaneously.
Albion Demo Reel
In this project, the goal was to demonstrate Albion’s creative versatility, inspire confidence in prospective clients, and clearly communicate the studio’s capabilities beyond photography, including video production and lifestyle campaigns.
I wrote the script, developed the storyboard and shot list, provided on-set direction for the camera crew, and oversaw the editing process to ensure the final video met the studio’s high-quality standards. The narrative was structured to showcase the breadth and depth of Albion’s portfolio, while highlighting the studio’s modern aesthetic and storytelling expertise.
The campaign successfully positioned Albion as a multi-service creative partner, increased inquiries for both photography and video production, and strengthened relationships with prospective and existing clients.