Gilbarco Veeder-Root

Role: Creative Director, Brand Strategist, Video Producer

I partnered with Gilbarco Veeder-Root, a global leader in retail and commercial fueling technology, at a pivotal moment in the company’s evolution — capturing the story of one of the world’s first EV chargers before its public release. Working alongside engineers and executives, I helped translate complex innovations in sustainable fuel technology into powerful visual storytelling that positioned Gilbarco at the forefront of the energy transition.

Beyond product innovation, I led the creative development of a full suite of video initiatives focused on culture, engineering practices, and recruitment. This included producing internal communications such as quarterly CEO report videos, as well as external campaigns promoting the company’s Fuel Technology Conferences in Las Vegas and Charleston. For these events, I directed and produced promotional content, documented keynote presentations, and developed an ad campaign that successfully drove ticket sales and event engagement.

My work elevated the company’s public visibility, enhanced recruitment efforts for top technical talent, and reinforced Gilbarco Veeder-Root’s reputation as a global innovator shaping the future of sustainable energy.