Proof Syrup

Role: Creative Director, Copywriter, Brand Strategist, Video Producer

I partnered with Proof Syrup, a handcrafted cocktail syrup company based in Decatur, Georgia, to design a comprehensive advertising campaign focused on performance marketing and audience engagement. The goal was to identify their ideal customer profile, test creative messaging, and drive measurable sales and online engagement.

I conducted market research, developed multiple customer personas, and wrote and produced a series of video ads and photography tailored to different audiences, lengths, and messaging styles. The final campaign consisted of approximately ten videos, implemented across social media and e-commerce platforms, each optimized for performance and conversion.

The results were outstanding: one ad generated over $50,000 in sales within 24 hours, while the full campaign boosted engagement, site visits, clickthroughs, and overall profitability, demonstrating the power of targeted creative strategy combined with high-quality production.